Social media has blossomed into a new era of technology. In today’s business world, social media is an easy, effective, and affordable tool to engage your target audience and generate brand awareness. No matter the business you are in, the benefits of social media is something that should no longer be ignored.
There are numerous benefits of being involved in social media for your business.
Posting online for your company can help increase brand recognition and brand loyalty. This means customers who frequently see your brand on social media are more likely to be loyal towards your company. Brand loyalty can enable rapid growth depending on how often you’re posting, and how many followers you have. Showing recognition and following other businesses on social media platforms can help your brand grow and attain new, hopefully loyal, customers.
Social media is also very cost effective. Traditional media can be very expensive, but signing up for social media platforms is completely free. The only cost added is the time you spend updating your profile and interacting with contacts. Having decreased marketing costs means there are endless possibilities of platforms or ways you can reach your customers.
Integrating into social media is simple, flexible, and easily measurable. For people with basic IT experience, all that is required is internet connection and a computer. The platforms are simple to use, and don’t take long to adjust to. Social media’s adaptability makes updating and altering content generally flexible. Information can be changed daily, unlike traditional advertisements such as magazine articles or television ADs. Measuring online media stats and interaction is immediate, so there are no longer long periods of time spent monitoring media figures.
There are also a couple things to be aware of when joining social media:
Make sure you’re setting the image you want to represent your brand. It can be easy to stray from where your brand or business needs to be, so keeping a handle on the path you want to take is important.
Be aware of your audience. We live in a hyper-sensitive world, and it can be very easy to offend your audience. Have a grasp of consumers and companys following you, and avoid material that could offend some.
In case your audience become upset or offended by your material, be ready to respond or handle customer criticisms in a professional manner. If online commenting or interaction doesn’t go as planned it is always good to be prepared.
An example of an interactive social media platform includes Twitter. Twitter allows you to post updates called “tweets”. You are able to tweet as frequently as you like, but your tweets are limited to 140 characters. It is a continuous stream of communication, and has lots of room for opportunity.
Twitter can help you discover what’s happening, grow your brand awareness, and connect with potential customers.
Whoever you follow, you see their posts, and whoever follows you, they see your posts. It is a great way to build relationships and develop reliability and trust.
There has been recent research conducted that shows about 67% of people access the internet for social networking. With millions of users and more signing up every day, the power of social media is limitless.
Some popular social media platforms include:
If you haven’t integrated social media into your company yet, it’s time to take the next step with your business. Whether you sign up for one, or all of the platforms, social media can help your business in ways you would have never thought. Just keep a firm grasp on all platforms, be aware of your audience and you’re ready to join.
A long holiday week/end can put a damper on the healthy eating habits you were trying to keep up with. If your Fourth of July festivities went as planned, you probably scarfed down on hotdogs, hamburgers, chips, pasta salad, and so much more! The possibilities were endless. Then the festivities end, and you come to the realization that you’ve eaten your body weight in junk food. Don’t worry, you’re not alone. I bet about everyone in your office is thinking the same thing.
During your time off from the office, it was likely not a top priority to get to the gym either. Instead, you took the needed time off and relaxed with family, friends, or even by yourself.
But, if your team is ready to get back on track, Strän is prepared to help.
Whether you’re headed to the gym, or to a group workout, it’s nice to have accessories that make working out easier.
Workout gear for your business such as:
- Arm Bands
- Gym Bags
- Water Bottles
- Shaker Cups
Anything your group could potentially need for the gym, Strän has you covered.
Don’t let your long weekend off stop you from being healthy! Grab your co-coworkers, stock up on gear, and head back out there!
From all of us at Stran, we’d like to wish you a happy Fourth of July weekend! Today we are able to recognize our independence, and the birth of the United States as a nation. We hope you are able to sit back, relax, and enjoy some time with family and friends.
If you’re like me, after a long work week you enjoy a nice drive home with music playing and the windows down. Especially when the sun is bright and the wind is warm. But, if you plan to be in the car longer than a couple hours, you’re going to need more than some music.
Taking road trips has been a summer time staple since the invention of cars. It is an exciting experience if it’s your first time getting on the road to travel somewhere far. There are so many sights to see and exciting things to do you might otherwise miss.
Whether you’re traveling by yourself, or have a roadside companion, it’s always a good idea to be prepared for anything. Having the right necessities will help make your road trip a safe, stress-free environment.
Why not be as prepared as possible for your road trip experience so it flows as smoothly as your drive?
Here are some helpful tips to keep your road trip moving along.
Keep Hands-Free: When driving to unknown places you always want to be prepared with a GPS. Having your hands-free and on the wheel is important to stay safe and keep your full attention on the road. A dashboard phone holder is perfect to keep your directions in sight without having to mess around with your phone.
Stay Charged: Make sure you have enough USB ports to keep your electronics alive for your long drive. Keeping your phone or GPS running is an important part of any road trip, particularly if you are using them for directions.
Control the Uncontrollables: Even though you don’t want to think of it, accidents happen. Make sure you’re prepared for anything with a four in one keychain. This keychain has a glass breaker, seat belt cutter, key light, and key ring.
Be prepared: For a dead car battery, or a necessary pull-over to stay awake, always be equipped with a road side equipment kit. This kit includes a collapsible funnel, 10 gauge jumper cables, warning triangle, gas siphon, blanket, 50 PSI tire gauge, one pair of rubber grip gloves and flashlight with 2 AA batteries.
Allow Organization: As thrilling as it sounds to throw all your belongings into a trunk and head out of town, it is important to keep your car organized for the long drive. Either to store food, clothing, electronics etc., using a trunk organizer will give your items their own spot.
Most Importantly: Sit back, put on some tunes, prepare for the long haul, and have fun!
The best way to quench your thirst on a hot day is an ice cold glass of water. But, is one glass enough to keep you hydrated for the day? The simple answer is no. You need a minimum of nine cups (72 oz) a day to stay moderately hydrated. Another way to estimate your required water intake is to take your weight, divide by two, and that is how many ounces of water you need to drink a day.
Staying hydrated will help you stay active, awake, and alert. It can also help promote healthier skin, better health, more efficient blood flow and overall positive body functioning. 85% of the brain is made up of water, so taking sips throughout the day can lead to more brain flow, which eventually could lead to efficiency at work.
If you are concerned about our environment, consider 60 million plastic water bottles in the US are thrown into landfills every day. These bottles don’t easily degrade, and will be in our landfills for generations. Make a small change and help save the earth by forgetting about disposable plastic water bottles, and switching to a simple re-useable bottle. It’s convenient to carry a water bottle or travel mug, so why not get you or your company personalized or branded ones? You will feel better and so will Mother Earth!
How hydration will help you:
- Maintain an active lifestyle
- A hydrated brain is an efficient brain
- Leads to better skin and overall better health
- You will save money – tap water is free and is the same quality, if not better, as bottled water
Dehydration is bad because:
- Increases levels of fatigue
- Leads to early aging, less resilient skin and reduction in overall physical health
- Makes it harder to lose weight
Tips for drinking water:
- Drink it before a meal. It will fill you up and you will eat less
- Find a water bottle you like and use it more
- Carry a water bottle with you everywhere you go
Stran has an endless array of water bottles, to-go cups, glass cups, and mugs to choose from.
Just see for yourself:
17 Ounce Steel Bottle
20 Ounce Glass Single Wall Bottle
24 Ounce Copper Vacuum Insulated Bottle
16 Ounce Vacuum Insulated Travel Mug
24 Ounce Tritan Single Wall Bottle
17 Ounce Confetti Stadium Cup
16 Ounce Ceramic Two Tone Mug
16 Ounce Ceramic Stainless Steel Base Mug
As the hot summer weather continues, your body will be thanking you for giving it water.
Rely on Stran to personalize your water bottles, mugs, and cups to keep you hydrated throughout the day.
As you kick off your sandals, sit back in your beach chair, and start to soak in the sun, what is the first thing you think about accomplishing for the day? Essentially, absolutely nothing. I mean who am I kidding, the only thing getting accomplished is a drink in your hand and not moving until the sun goes down (at least that’s what I think about).
So, as you sit with your skin soaking in the sun, you remember you forgot your personalized Bluetooth speaker (from Stran of course) for the summer tunes. Do you trek back to the house to get it, or just let the ocean waves be your music? Getting out of your beach chair and putting your drink down sounds like the worst thing on the planet, but in the end it would be worth it for the music. The shoes get put back on and you start the walk back to retrieve the speaker, but this cuts into beach time.
I’m here to make sure this never happens again. And since the idea of having to “think” about what you need to bring for a relaxing beach day is not always relaxing, I have put together a simple list for everything you need for a day at the beach. Use this list, and maximize your fun in the sun!
With all these beach necessities in mind, Stran can help you personalize them to be perfect just for you. I’d say you’re about ready to get out on the beach. Now just sit back, relax, and enjoy!
We spend such a large percentage of our waking hours at the office and it’s important we’re productive during those hours, but why shouldn’t our offices inspire a little fun! If we’re happy at work we will tend to be more engaged and engaged workers tend to be more productive workers. As a matter of fact sitting at a desk all day can be a strain to the mind, and it’s important to get up and be active every once in a while. Stand up, take a break, and spend time with the people you spend your day with. With that in mind, there are so many things to do during a break other than just standing around. So how can you make your office more fun? What can you do to make your company a more enjoyable and fun place?
Some companies go over the top with the actual design of their office spaces….
But you don’t need to spend millions on the coolest looking offices to create a fun environment. Although slides and bowling alleys would be a great addition to any office, it can be much simpler than that. Bring a couple of classic games into your office and host mini-tournaments across your teams. All you have to do is put some teams together, set up a bracket, and let the fun begin.
Customizable lawn games such as:
- Ladder Golf
- Shuffle Board
- 4 In A Row
- Ring Toss
- Paddle Game
can spruce up any work environment.
If tournaments aren’t enough, prizes and simple trophies are an easy way to boost the competition of the players involved. A nice customized prize at the end of a game can turn any lawn sport, into an intense battle for the winning title. MVP or champion trophies could be a great addition to any desk or office. Because what’s fun and games without a little competition?
Also, think about team and/or company outings. They can be as simple as a company BBQ, some kind of adventure trip such as whitewater rafting, tickets to a sporting event, or even some kind of community service day. Be sure to commemorate events like these with an item that everyone can take home. This will ensure that the positive experience people have stays with them after the event. A souvenir can make company bonding experiences a lasting memory that won’t be forgotten.
It’s easy to make your office a more fun and enjoyable place; you just need the tools to get started. Stran can help you incorporate office games into your company’s weekly routine. Personalized lawn games made special just for your company. Being happy at work should be a necessity, so let Stran jump start your company fun.
There are more than 15,000 golf courses in the US alone. Every year more than 465 million rounds of golf are played. Even millennials have caught the golf bug with 6.3 million of them playing golf. What is it about golf that makes it such a hit with those in business? There could be several factors. First is the pace of the game. Playing just 9 holes can take a couple of hours and in that time you only spend a couple minutes here and there actually hitting the ball. This makes for plenty of time to talk shop. Because of that pace, it’s also a game that people of all ages and states of health can play.
Many argue that one way for more women to find more success at the upper most levels of business (C-Suite and Board of Directors) is to learn to play golf. The game of gold gives you that time, whether it’s with clients, prospective clients, your boss or other colleagues to build relationships that can help accelerate your career. And the game itself can often show how you handle pressure situations.
Golf has also become a great way for companies to align themselves with charitable organizations and create a social outing that also raises money and awareness of important causes. It’s the #1 reason for producing a golf event in the US and charity golf events raise approximately $3.9 billion annually.
Whether you are taking a client out for a round of golf, spending some quality time with the boss, or participating in a charity golf tournament, there is always a place for branded products to ensure that your organization and its messages are conveyed throughout and after the experience. Stran is a leader is golf themed and relevant products. Take a look at some of our offerings for the 2017 season here.
Stran’s own Randy Birney and Matt Erck at The Clean Harbors Annual Charity Golf Tournament
*US Golf Stats from R&A’s “Golf Around the World” Study.
Once your pre/post- show planning is set, it is time to focus on the on-site experience of your trade show event. At Strän, we can offer, design and produce one-of-a-kind displays for your show. Customization is where we excel and we will work to create and match whatever you are picturing for a successful event. Whether it be with pop-up tents, banners, giveaway items or uniforms we will gladly bring your vision to life. With that said, we advise setting the stage for your target audience because ultimately, “there may be customers without brands, but there are no brands without customers.”
It is just as important to create an appropriate display that reflects type of event you’re at as it is to create unique, eye-catching display. The hope is to stand out in service and product, not to stand out because your booth feels out of place. Mirroring the day’s type of event with suitable signage, product and set-up makes all the difference. In order to guarantee the comfort of your customer, you should ensure that your on-site experience invites your target audience in. For instance, some questions you may ask when deciding your set-up include:
- Is this a community-based event or a professional event?
- Is this event best suitable for a pop-up tent or a structured booth?
- Should trade show workers be wearing official uniforms, or more casual yet unifying apparel?
- Why am I trying to accomplish with my giveaway item? Brand retention? Specific messaging? Drawing them in? Something else?
- How much signage is just enough without being overwhelming?
- What type of floor and table top displays will bring people into the booth?
These are just a sampling of the many questions you should consider when planning your on-site experience. As always, Strän is here to help guide and assist you in asking and answering all these questions.
What do the holidays, the big wedding day, a graduation ceremony, and a family reunion party all have in common? Like any big event, party or function, the success of these days is contingent on the buildup and preparation leading up to them. What’s a wedding day with no dress, or a graduation day celebration with no guests because invites weren’t sent? The truth is, the actual day of the event is often the easiest part. The real work comes before and even after. In addition to all that preparation, when the day closes and the event proves to have been a great hit, there needs to be someone to tie lose ends, clean it all up and ensure that the impression of the day is effectively left on all the guests and visitors that came.
Tradeshows are no different. In order to make the most of your tradeshow event, you need to do the planning and organizing ahead of time so the actual day runs as smoothly as possible; and you need to handle the aftermath just the same, whether it be storage or post-show mailings.
Like the best wedding planner or party organizer, Strän can make your trade show experience a breeze. Let us do all the work for you. All you have to do is show up and talk to your current and potential clients. Not only can we source for trade show events, but we can also oversee the entire design and production of custom displays. Plus, prior to the event, we can warehouse your booths along with your product to act as your tradeshow asset “library”. Upon the completion of an event, we can provide you with shipping cases and return labels so they can be sent back to our warehouse facility for the next event. On top of that we can send out post-show mailers and premium items to follow up with those you met. In other words, we can ensure that all the work you put into your event does not go to waste by reminding and forging the connection with those you left a good impression long after the event is over.
While a trade show event may seem quick and short-lived, the buildup and follow up certainly is not- at least if it’s going to be a success. Simply put, the best way to have a positive trade show experience is to partner with someone who can oversee and manage your trade show from the beginning- when that first giveaway item is decided upon- until the end- when that last mailer is sent out.
Here at Strän, our priority is to illuminate your brand exposure and outreach while you focus on growing your business. Our complete trade show and event-specific services include:
- Pre-show direct mail
- Pre-show room drops at event venue
- Tradeshow/Event uniforms
- Vertical and pop-up banners
- Back wall displays
- Table top and floor displays
- Table skirts
- Giveaway items
- Executive gifts
- Post-show mailers and premium item follow up
- Complete event asset management through online portal
- Asset inspection upon return to warehouse
- Ability to subcontract booth construction and break down