Jim Smith, General Manager for Stran Beverage, comes to Stran & Company after a 23 year career in the beverage industry in various sales, management, and ownership roles and capacities. He has done it all and is experienced in all facets of the beverage industry.
He began his career working for the E&J Gallo Winery Distributor here in MA starting in merchandising and working his way to a District Manager role over a 5 year period. He moved on and took a promotion to manage the Wine and Spirits Portfolio at Brown Forman (Jack Daniels, Southern Comfort) for 8 years. While there he managed the states of MA, CT, RI and New York. He had numerous direct reports managed many employees training and developing them into successful Market Managers.
He left beverage for a short period to start an insurance brokerage business selling needed insurance to many in beverage where he built a relationship!
Missing the industry front and center he returned to beverage sales in 2007 where he helped establish a new line of products as the New England Regional Manager for Phillips distilling (UV Vodka).He went on to take a role with more responsibilities as a Regional Manager for multiple states w Sazerac Liquor Importing Company(Fireball, Dr Mcgillicuddy, etc.) where he worked for almost 4 years. He was offered and accepted an opportunity to have an ownership position and CFO role for a major MA Beverage Store Chain Yankee Spirits, which he has done now since 2012.
He is looking forward to his new career in Beverage promotional products utilizing ALL of his sales and management experience in the industry to take Stran Beverage to even further heights!