“Paper or Plastic?” Reusable, Please.
Why the reusable bag is becoming an increasingly relevant and effective promotional product.
Over the past few years more and more retail stores and grocers have been trying to support eco-friendly efforts with their bag supply policy. They are either eliminating the option for plastic bags altogether or applying additional charge for needing paper or plastic bags. However, it does not stop with retailers. States are passing legislation banning the bags that are causing such harmful effects to the environment too. In fact, just last month the Massachusetts Senate passed a provision banning single-use plastic bags for retailers with either 3,000 square feet of space or three locations.
How are people avoiding these annoying charges and not leaving stores with arms full of groceries? It seems that along with their shopping lists, people are bringing their newest shopping essential: reusable bags.
It is not just the grocery store that people are bringing these bags to, either. They are brought to sporting events, to work, on vacation, to parties- anywhere that involves needing something packed up. Quite simply, people are relying on their reusable bag collection to save cost and provide functionality. What does this mean? Reusable bags are now, more than ever, the perfect promotional product. Find out why with our three standout reasons below.
Customers want to be reassured of a company’s sustainability efforts. What better way to show green initiatives by associating your brand with an eco-friendly product? Not only is it eco-friendly, but the reusable bag is the solution to a destructive alternative. According to Inspiration Green, over the course of one person’s lifetime they will remove more than 20,000 plastic bags from the environment if they rely on their reusable bags instead of using plastic.
The simple reality is that on top of being multi-functional, reusable bags allow for high brand perceptibility. A bag provides generous space to display your brand or message and gives great flexibility for printing options. So not only will your brand be seen in a lot of settings, it will be seen easily. Statistically speaking, bags generate the most impressions of any promotional product, totaling an average of 5772 impressions over the course of their use (ASI). By putting a brand on a reusable bag, you are reaching an audience unmatched by any other promotional product.
- Low cost
While reusable bags are highly functional, they are also incredibly cheap. According to ASI research, reusable bags tie with writing instruments for lowest cost per impression for any promotional product in the industry. An average $1- $3 reusable bag’s cost per impression amounts to less than one tenth of a cent. Considering how much usability and impression this product has, that is quite honestly a steal.
So now is the time to join the green effort and help US consumers avoid the bag charge; and best of all, to do both while promoting your brand.