Success Behind the Scenes: Pre/Post Tradeshow Expertise
What do the holidays, the big wedding day, a graduation ceremony, and a family reunion party all have in common? Like any big event, party or function, the success of these days is contingent on the buildup and preparation leading up to them. What’s a wedding day with no dress, or a graduation day celebration with no guests because invites weren’t sent? The truth is, the actual day of the event is often the easiest part. The real work comes before and even after. In addition to all that preparation, when the day closes and the event proves to have been a great hit, there needs to be someone to tie lose ends, clean it all up and ensure that the impression of the day is effectively left on all the guests and visitors that came.
Tradeshows are no different. In order to make the most of your tradeshow event, you need to do the planning and organizing ahead of time so the actual day runs as smoothly as possible; and you need to handle the aftermath just the same, whether it be storage or post-show mailings.
Like the best wedding planner or party organizer, Strän can make your trade show experience a breeze. Let us do all the work for you. All you have to do is show up and talk to your current and potential clients. Not only can we source for trade show events, but we can also oversee the entire design and production of custom displays. Plus, prior to the event, we can warehouse your booths along with your product to act as your tradeshow asset “library”. Upon the completion of an event, we can provide you with shipping cases and return labels so they can be sent back to our warehouse facility for the next event. On top of that we can send out post-show mailers and premium items to follow up with those you met. In other words, we can ensure that all the work you put into your event does not go to waste by reminding and forging the connection with those you left a good impression long after the event is over.
While a trade show event may seem quick and short-lived, the buildup and follow up certainly is not- at least if it’s going to be a success. Simply put, the best way to have a positive trade show experience is to partner with someone who can oversee and manage your trade show from the beginning- when that first giveaway item is decided upon- until the end- when that last mailer is sent out.
Here at Strän, our priority is to illuminate your brand exposure and outreach while you focus on growing your business. Our complete trade show and event-specific services include:
- Pre-show direct mail
- Pre-show room drops at event venue
- Tradeshow/Event uniforms
- Vertical and pop-up banners
- Back wall displays
- Table top and floor displays
- Table skirts
- Giveaway items
- Executive gifts
- Post-show mailers and premium item follow up
- Complete event asset management through online portal
- Asset inspection upon return to warehouse
- Ability to subcontract booth construction and break down