What are promotional products?
Promotional products, otherwise known as premium incentives, corporate gifts, or Schwag (swag), are articles of custom branded merchandise used in marketing and communication programs. They are typically given away to promote a company, corporate image, brand, product launch, or event.
Promotional products play a much bigger role in the education and integration of brand messaging than most people give them credit for. Their impact is instant and far reaching while providing a consistent brand message for an average of 6 months. They do this by opening lines of communication, they draw attention to a brand, and promote a favorable image to consumers.
Why Promotional Products?
Are promotional products a part of your marketing mix? Do you know that promotional products have a lower cost per impression than advertising on prime time TV, in national magazines, or in major newspapers? And the average promotional item is held onto for more than six months.
The keys to a successful campaign with promotional products is in understanding the message you are trying to convey while choosing a simple and affordable product to educate, influence, and reinforce that message to targeted consumers.
Strän makes it our business to understand your organizational goals. In doing so we provide customized products and solutions to help achieve your short and long term objectives.
Different Uses of Promotional Products
Promotional products can be used in several different capacities to reinforce your brand messaging. Here are just a handful of ways to incorporate branded product into various aspects of your business.
- Corporate and Client Gifts
- Trade Show / Event Giveaways
- Employee Rewards & Recognition Programs
- Recruiting Programs
- Reinforce Sales and Marketing Initiatives for Employees
- Sales & Partner Programs
- Consumer Reward and Loyalty Programs
- Holiday & Seasonal Gifts
Most organizations don’t fully understand the availability of brands or breadth of products available to them for branding programs. When we say, “You can put your logo on just about anything” we mean it. Here are a few examples of core product categories used industry wide.
- Writing Instruments
- Apparel & Outerwear
- Desk/Office Accessories
- Technology Products (USB & flash drives, powerbanks, , protective cases, Bluetooth products, screen cleaners, and more)
- Health and Safety Products
- Food Gifts
- Journals, Portfolios & Padfolios
- Tradeshow Displays, Table Skirts, Signage
Want to dive in deeper to some of these product categories? You can start browsing through the thousands of products to choose from.
We understand the choices seem endless and can be overwhelming! Let our team of experts help guide you by simply clicking “Start a Project”. Just provide a basic overview of your needs with any related details you would like to share, one of our product professionals will contact you with suggestions.
So you’ve picked out some products you like. Now what? The world of decoration offers many options from embroidery to laser engraving, embossing to heat transfers, silk-screening to pad printing and more. This is where Strän’s 20 years of experience comes into play. We will chose the best options to make sure that your brand always looks its best based on your objectives, budget and time-frame.
We have worked with Sarah and Stran for over 3 years. They have always worked hard to find us the perfect product while staying within budget and meeting our deadline. Not an easy feat…yet they have consistently come through with flying colors. Sarah is always professional, thorough and easy to work with…both when things go smoothly as well as when we have run into detours. It’s always a pleasure.
Kerry Keohane l Special Projects Manager