Why would an organization need an on-line store? The answer is simple. Most organizations utilize on-line stores to facilitate the internal needs of their employees and various stakeholders within their business. On-line stores can be product and/or print based and can be accessed by various stakeholders within an organization. The store allows for select visibility of an item or items to be purchased by different user groups based on need.
It is not uncommon for different departments, office locations or stakeholders to order the same or like products from various suppliers on a rolling basis. Inventory management, pricing and brand consistency suffer as a result.
A simple on-line store could appear as a link on a company home page to:
- Extend consistent brand messaging
- Provide a one-stop shop of in-stock commonly used products
- Offer greater operational efficiency and cost savings by assembling company goods in one easy to find place
In addition, all expenditures can be controlled and allocated to different budgets while providing comprehensive data and reporting to senior management and accounting departments.
Check out these examples of how some of our clients have used e-Company stores to solve a particular pain point or organizational challenge:
- Employee Reward & Recognition
- Employee Uniforms
- Sales and Partner Programs
- Customer Loyalty Programs
- Retail Stores
- Recruiting Programs
- Trade show and event merchandise
- Common Office Supplies
Stran's Proprietary Technology Platform
For over 20 years, Strän has been a leading innovator in providing technology platforms specifically for the promotional industry and marketing distribution needs of our clients. We did not simply take an existing platform developed for other e-commerce functions and try to make that work for the very unique and specific promotional product industry. Instead, we have developed and tailored our technology solutions to meet the differing requirements within the promotional marketing and merchandising world. Regardless of the device or operating system being used to view the online store (Windows, MAC, desktop, laptop, tablet, mobile) it will always look its best. In addition, we apply retail practices and methodology to help drive engagement and sell-through by featuring product recommendations, specials, and ease-ofnavigation/checkout. In additional to design and responsiveness, we offer multiple functionalities that help us to help you to control your business. The following list outlines some of the features that our technology platforms offer.
- User Group Controls
- Punch-Out Capability
- Single Sign On
- IP Restrictions
- Inventory Controls
- Automated Bulk Ordering
- Approval Process
- Project Management
- PCI Compliance
Over the last 10 years, Stran has been partnering with me at Digitas on a number of branded items that we have needed. Stran’s team has always been incredibly service minded, offering many alternatives to what we request, narrowing the field down when we need to, delivering all of their products on time. They make buying promotional items very easy. From apparel to banners, Stran gets me everything I need. We often look to them for innovations in the industry as well.
I’ve also had the great pleasure of building a company store with Stran as our back end, supplying all materials in a turnkey fashion. They manage inventory, payment and shipping. We work in tandem to get the store stocked, then they take over and I don’t need to worry about it.
Our events are always a huge success thanks to the quality products we get from Stran.
Kirsten Kuhlmann- Senior Producer