What's Shaping Merch in 2026

Every year, PPAI sets the tone for what's coming in branded merch. Here's what stood out in 2026.

The Product Trends Lookbook captures the biggest shifts we saw on the show floor: immersive on-site personalization, decoration that feels built into the product rather than added on top, and lifestyle essentials designed for the way people move through work, travel, and everyday life.

These trends point to a clear new standard for what merch can and should do.

Want to see what's shaping branded merch this year? Fill out our form and connect with our team.