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Custom Promotional Strategies for Your Beverage Brand

In the beverage world, shelf space is crowded and attention spans are short. That’s why the right merchandising strategy is a game-changer for boosting awareness, loyalty, and sales.

Stran blends POS displays, on-premise signage, and branded merchandise to help your brand stand out on shelves, behind the bar, and everywhere your product is poured.

We design beverage company mechandising programs that move the needle:

  • Beer marketing strategies that keep your brand in hand, on repeat.
  • Liquor promotions designed to cut through clutter and own the back bar.
  • Launch support for soda and non-alcoholic brands breaking into a competitive, rapidly growing space.

Why Promotional Products Work in a Crowded Market

In beverage, a can, a bottle, or a display has only seconds to spark interest. Promotional products extend that window — turning quick impressions into meaningful connections.

  • Differentiate your brand: Creative, high-quality brand merchandise cuts through the noise and builds recognition beyond the shelf.
  • Engage the senses: Tactile experiences — from branded displays to giveaways people actually use — create stickier brand recall.
  • Drive first sips: POS and POP displays, branded merchandise, and activations put your product in hand and convert curious shoppers into loyal fans.

At Stran, promos aren’t throwaways; they’re tools for more cans in hands, more pours at the bar, and more repeat sales.

Beverage Industry Challenges, Our Strategic Solutions

Our Solutions

Retail Displays & In-Store Visibility

The shelf is where buying decisions happen, and the right display can do more than hold product. Custom branded displays stops shoppers, boosts interest, and drives conversion.

In-store solutions include:

  • Shelf strips & display enhancers – subtle touches that make your brand pop at eye level.

  • End caps & racks – high-visibility placements that put your product front and center.

  • Base wraps & standees – bold branding that commands attention from across the store.

  • POS & POP displays – tools that influence last-second purchases.

  • VAP & custom packaging – gift-with-purchase and value-added packaging that elevate the brand experience.


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Branded Merchandise & Launch Kits

A great beverage launch highlights what’s in the bottle, and builds an experience around it. Our team creates branded merchandise and curated kits that spark buzz, fuel loyalty, and keep your brand in the spotlight.

  • PR kits that grab attention, generate press, and light up influencer feeds.

  • Distributor & retailer kits that drive sell-in and make your product easier to champion.

  • High-impact gifting, from custom drinkware to lifestyle merch that keeps your brand in rotation long after the launch.

Whether it’s a flavor drop, a seasonal push, or an influencer activation, our kits put your brand in the right hands to make sure it leaves a lasting impression.

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Event Activations & Trade Show Solutions

Connection happens where the crowd is, and Stran helps your brand show up at concerts, sporting events, and festivals with immersive experiences that stick. Our team handles every detail to make sure your activations stand out, engage audiences, and turn moments into measurable impact.

Our toolkit includes:

  • Pre-event buzz through targeted giveaways and branded promotions.

  • On-site activations like sampling stations, branded bar setups, and experiential games.

  • Uniforms, signage & barware that keep every touchpoint cohesive and on-brand.

  • Giveaways & crowd engagement tools that create lasting impressions.

  • Post-event fulfillment to keep your momentum going long after the last pour.

From the stadium to the stage, we make sure you’re your brand shows up and stands out.

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Company Store Technology & Reporting

Stran’s company store platform gives your teams and partners the access, flexibility, and insights they need to move product faster. Whether it’s field reps, distributors, or retailers, our technology makes it easy to order, track, and manage branded merchandise all in one place.

Platform capabilities include:

  • Mobile-responsive design so teams can order on the go.

  • B2B and B2C functionality for both internal programs and consumer-facing sales.

  • Robust reporting & analytics to track usage, budgets, and performance.

  • Seamless integrations with ERP and CRM systems for real-time visibility.

With Stran’s technology, beverage brands get a smarter, more connected way to manage merchandising from one centralized portal.

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Loyalty Programs for Distributors & Consumers

Loyalty runs through the entire chain, from sales reps in the field to retailers stocking shelves and consumers choosing your product. We design programs that reward performance, strengthen partnerships, and keep your brand top-of-mind.

Program options include:

  • Distributor & sales rep incentives that reward performance and keep your brand top-of-mind.

  • Retailer loyalty rewards to strengthen partnerships and secure shelf space.

  • Consumer engagement programs that turn casual buyers into repeat customers.

  • Flexible reward formats, from gift cards and branded merchandise to digital and experiential perks.

With the right rewards in place, we help beverage brands build stronger relationships across the entire distribution chain.

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End-to-End Fulfillment for Branded Campaigns

Big campaign ideas only work if execution delivers. Stran’s fulfillment solutions scale with your brand to ensure that every launch, drop, and shipment lands on time and on target.

Capabilities include:

  • Multiple domestic warehouses for fast, cost-efficient distribution.

  • Real-time inventory management with full visibility into stock levels.

  • Kitting & custom packaging to keep every shipment on-brand.

  • Multi-location drop shipping for national or global campaigns.

  • Inventory funding options that give you more flexibility and control.

From seasonal launches to ongoing loyalty programs, Stran ensures your branded merchandise and displays are always campaign-ready.

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See Our Work with Leading Brands

Portfolio

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Start Your Beverage Merchandising Program Today

Ready to grow your beverage brand? Stran makes it simple to launch a full-service merchandising program that delivers quickly and scales with your goals. From branded displays and promotional products to loyalty programs and fulfillment, we manage the details so you can focus on growth.