Coca-Cola and Powerade set out to activate the “Just a Kid from Somewhere” campaign — a personalized apparel initiative inspired by LeBron James and rooted in hometown pride.

Customers could submit the name of their hometown to create custom apparel, with all profits donated to the Boys & Girls Clubs of America.

Coca-Cola had the concept and the cause, but needed a partner who could translate the idea into a scalable, high-quality consumer experience.

Stran developed an end-to-end process that transformed a complex idea into an executable program — and earned a Coca-Cola merchandising license in the process.

• Data → Design Integration: We created a workflow to convert user-submitted town names into consistent, brand-approved artwork for direct-to-garment printing.
• Scalable, Automated Production: After initial rollout, we replaced manual data handling with an automated XML-based system, dramatically increasing speed and capacity.
• Enhanced Customer Experience: Each order was delivered with custom packaging, Powerade private labels, Boys & Girls Clubs hangtags, and a matching city sticker — an added personalized touch at no additional cost.
• Cross-Campaign Adaptability: The success of this workflow enabled Coca-Cola to introduce additional designs and expand the model into other campaigns.