THE SITUATION
New York Road Runners — a nonprofit dedicated to transforming health and well-being through inclusive and accessible running experiences — needed help streamlining the sourcing and fulfillment of their youth incentive program, Rising New York Road Runners.
This program enrolls over 2,500 schools and organizations annually, impacting more than 500,000 participants, from grades K-12.
THE CHALLENGE
NYRR faced several challenges with the complexity of their program:- Variable Orders: With children reaching new activity milestones every day, NYRR had constantly shifting needs to supply the right merch product for the associated incentive level.
- Complex Distribution: Even with more consolidated orders, the end user's experience of sorting through thousands of pieces of merch made distribution inefficient and frustrating.
- Technology Integration: The program utilized the NYRR Salesforce database, so any new solution needed seamless integration.
THE SOLUTION
Stran developed a comprehensive solution to optimize sourcing, fulfillment, and distribution:
- Product Cost Consolidation: Bulk shipping and sourcing of items overseas reduced program sourcing & fulfillment costs by 15%.
- Reduced Freight Costs: Rather than fulfill small batch orders, we worked with NYRR to transition a bulk shipping option, successfully reducing program freight costs by 12%.
- Streamlined Fulfillment: Partnering with Harte Hanks, Stran created custom packing slips and a tiered system to make distribution clear and efficient. This gave program administrators back valuable time, translating to reduced operational cost of 7%.
- Technology Integration: Our industry-leading technology solutions gave NYRR the ability to track and seamless alignment with NYRR's Salesforce database, simplifying data management.
THE RESULTS
Stran continues to facilitate this comprehensive program for NYRR. In the past year, we successfully procured and distributed over 2 million incentives to nearly 500,000 children across the country with enhanced overall efficiency of the Rising New York Road Runners program.
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