A Boston-based financial services firm set out to deepen brand connections with employees, clients, and wholesalers. They wanted a personalized, high-quality product that would leave a lasting impression and feel meaningful to a wide range of recipients.
THE SITUATION
THE CHALLENGE
The item needed to be more than just premium; it had to be individually customized, easily ordered, and aligned with the brand’s reputation.
The firm also needed a trusted partner to source the right product and manage the logistical complexity of fulfilling personalized, one-off orders.
THE SOLUTION
Stran developed a custom program built around personalized Louisville Slugger bats — a distinctive gift that balances novelty and prestige.
To make the experience smooth and scalable, we:
- Integrated the bats into the client’s existing online e-Company store.
- Provided digital previews so recipients could confirm custom details.
- Manually processed each order behind the scenes for a seamless front-end experience.
- Managed fulfillment and shipping in partnership with Harte Hanks.
THE RESULTS
The bats were a hit, generating strong engagement and feedback across Putnam’s network.
Building on that success, Stran launched a second personalization program: custom golf balls. This was a more complex challenge due to vendor limitations, and our team successfully secured a new vendor partnership to make it happen.
Both programs are still thriving today!
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