Essentia is a leading premium water brand built for overachievers; their target market is active consumers who value performance, health, and authenticity.
As the brand expanded its retail footprint nationwide, the Essentia team turned to Stran to create impactful in-store displays and branded merchandise that captured shopper attention and reflected their “overachieving” lifestyle positioning.
In a sea of crowded shelves, Essentia needed more than standard retail displays.
They wanted marketing tools that didn’t just take up space but earned it, envisioning items that retailers would proudly showcase and consumers would remember.
The challenge was developing on-trend, high-value dealer loaders that met tight production timelines, aligned with Essentia’s brand, and delivered measurable lift at retail.
Stran dove deep into Essentia’s brand DNA (clean design, bold energy, and performance-driven messaging) to develop a collection of dealer loader concepts that felt as premium as the product itself. Each concept was designed to live beyond the shelf: retail-ready, gift-worthy pieces that reinforced Essentia’s “overachieve” ethos.
After final selection and production, Stran managed nationwide fulfillment, delivering over 1,200 custom displays to 30+ retail locations across the U.S. The rollout strengthened Essentia’s shelf presence and helped the brand build stronger relationships with distributors and retailers alike.
Essentia’s retail programs gained visibility and momentum, standing out from competitors and deepening brand loyalty with both consumers and partners. The collaboration has since expanded well beyond the original activation.
Today, Stran continues to support Essentia with branded merchandise, retail displays, and promotional programs, serving as a trusted extension of their marketing team.
As Essentia enters its next evolution with a refreshed brand identity and major marketing push, Stran is once again helping bring that vision to life by developing new creative concepts and retail solutions designed to meet the moment.
