Inside the Merchbook 7.0 

Every year, we build this collection from scratch: researching what's trending in product, design, and culture; sourcing the picks that feel as good as they look; and organizing it all into a publication worth actually sitting down with. This year, we leaned even further into the human side of that process. The photography, the design, the copy, the curation — all of it made by hand, by people who genuinely care about what branded merch can do.

The result is 250+ products organized across five themes built around how people actually live and work in 2026. Forever Fun taps into the cultural pull toward nostalgia and play. Daily Rituals celebrates the elegant, feel-good products that slot into your everyday. Digital Detox is for the tactile, analog, sensory picks that make being present feel like a gift. Transparent on Purpose shines a light on the brands doing things differently — with the sourcing stories and missions to back it up. And Choose Your Adventure is for the travelers, trailblazers, and teams that never sit still.

Flip through, flag your favorites, and when you're ready to build something around them, we’re here to help.