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THE SITUATION

Stran was selected as a sourcing and logistics partner for two key health-focused initiatives for a major health insurance provider's Federal Employee Program: 

  • The Pregnancy Care Initiative, which encourages early and consistent prenatal care by providing incentive kits to expectant members. 
  • The Hypertension Management Program, which supports members managing high blood pressure by offering free blood pressure monitors. 
Both programs were designed to drive long-term health outcomes and reduce overall healthcare costs. 
Woman with pregnant belly, hand on belly

THE CHALLENGE

These initiatives required more than traditional branded merchandise. Products needed to be: 

  • Practical and aligned with medical use cases 
  • Incentive-driven to motivate healthy behaviors 
  • Fully compliant with healthcare safety standards 

Our team was tasked with curating thoughtful, high-quality items that would resonate with members and support each program’s distinct health goals. 

Various products that support prenatal health needs

THE SOLUTION

Stran took a strategic, compliance-first approach to product sourcing: 

  • Purposeful Incentives
    • For the Pregnancy Care Initiative: curated hydration-tracking water bottles, educational crib sheet books, milestone memory journals, breast pumps, and milk storage bags. 
    • For the Hypertension Program: sourced reliable, accurate blood pressure monitors to empower members in managing their condition. 
  • Non-Branded, High-Utility Items: Chose non-branded products to emphasize function and perceived value over promotional impact. 
  • Healthcare-Compliant Sourcing: Ensured all items met strict quality and regulatory standards, including safety testing and guideline adherence. 
Various items that support pregnancy, hypertension, and other health needs

THE RESULTS

  • Pregnancy Care Initiative: Boosted member engagement and satisfaction, with strong feedback from expectant mothers on the usefulness of the kits. 
  • Hypertension Program: Improved self-monitoring compliance and program participation, supported by reliable, easy-to-use monitors. 

Across both programs, Stran’s sourcing strategy elevated the member experience, reinforced program goals, and ensured healthcare-grade quality and safety. 

Various prenatal health care items with custom branding

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