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THE SITUATION

NASDAQ (National Association of Securities Dealers Automated Quotations) is a global electronic marketplace for buying and selling securities, as well as a benchmark index for U.S. technology stocks.

As one of the world's largest stock exchanges, NASDAQ is renowned for its cutting-edge technology and its role as a key player in the financial markets.

To celebrate significant milestones and welcome companies listing on NASDAQ, the organization sought to provide a high-end, personalized experience for executives.

This initiative aimed to go beyond standard welcome kits or generic gifts by offering curated merchandise that could be tailored to each company's branding and preferences.

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THE CHALLENGE

To exceed NASDAQ’s expectations, the Stran team needed to create an elevated, luxury experience that was both scalable and personal.

NASDAQ wanted to impress new clients with more than just a welcome gift; they sought a seamless, curated, and high-end experience that left a lasting impression.

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THE SOLUTION

Stran crafted a comprehensive solution to provide an end-to-end personalized experience for NASDAQ’s clients.

The program leveraged individual access cards, which granted clients entry to a sleek and streamlined eCompany store.

On these store sites, clients could browse a curated selection of high-quality, customizable merchandise. They could then place individual orders for personalized items, bypassing the typical product minimums associated with many merchandise programs.

This allowed clients to receive exactly what they wanted without the need for large batch orders, enhancing their bespoke luxury experience.

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THE RESULTS

Stran's solution offered an end-to-end personalized process that blended high quality merchandise with a streamlined digital experience.

The combination of personalized access cards, curated product offerings, and superior custom merch created a sense of exclusivity and a personal touch that made lasting impressions with clients.

The innovative solution also helped NASDAQ maintain its reputation for cutting-edge technology and exemplary customer service.

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THE IMPACT

The high-end, personalized experience crafted by Stran has been a resounding success. The positive feedback from clients has been overwhelming, and the initiative has become a key selling point for NASDAQ.

As a result, NASDAQ is now offering this customized eCompany store and card experience to all new customers, leveraging it as an incentive for companies to list with NASDAQ.

This innovative approach not only enhanced NASDAQ's reputation for excellence but also strengthened client relationships and engagement.

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