Every ten years, the U.S. Census undertakes one of the largest public engagement efforts in the country: collecting data that shapes everything from congressional representation to community funding.
To reach as many people as possible across all communities, the Census Bureau recognized that promotional products would be a key tool in driving awareness and participation.
From the Statistics in Schools program for children to local grassroots outreach, each Census initiative needed culturally relevant, highly visible branded merchandise to connect with diverse audiences and encourage involvement.
