We developed and executed a sponsorship and activation merch strategy that elevated the brand’s presence at key events.

• Custom Event Merchandise: Designed and produced high-impact promotional items, including: 
  • The famous Pink Whale hats
  • Sunglasses, koozies, bottle openers, and coasters for the Kentucky Derby 
  • Limited-edition swag with exclusive designs to create excitement and exclusivity. 
  • Branded giveaways for the annual Newport Regatta and other high-profile events. 
• Strategic Activation Planning: Leveraged scarcity marketing by creating exclusive items that attendees could earn through participation (e.g., regatta giveaways for competitors only). 
• Logistics & Fulfillment: Managed bulk production, storage, and distribution to ensure all event locations had the right merchandise, at the right time.