Vineyard Vines has established itself as a premier lifestyle brand, known for its iconic whale logo and strong presence at high-profile events.
As a lead sponsor for the Kentucky Derby and other major events, the brand needed a way to maximize its visibility and engagement through promotional merchandise.
Sponsorship and activation efforts were critical in ensuring Vineyard Vines stood out in a competitive retail landscape.
To make the most of its sponsorships, Vineyard Vines needed a strategic merchandise solution that would:
We developed and executed a sponsorship and activation merch strategy that elevated the brand’s presence at key events.
Stran’s expertise in sponsorship activations helped Vineyard Vines:
Dealer loaders are designed to be used as sales incentives for both retailers and distributors. A key factor that drove the ideation process was developing product concepts that retailers would want to keep post-display with the belief that this strategy would accelerate product sales. Stran performed extensive brand research to develop concepts that fit the brand’s message of living an overachieving lifestyle. Stran then developed product decks full of innovative dealer loader items for Essentia to choose from. Essentia loved the product offerings and placed an order. Following production, 1,200 of these products were drop-shipped to more than 30 locations nationwide.
