Vineyard Vines is an iconic lifestyle brand known for its signature whale logo and preppy, coastal aesthetic.
As part of its retail strategy, the company has long leveraged Gift with Purchase (GWP) programs to enhance customer engagement, drive sales, and create memorable brand interactions.
These GWP programs have included seasonal promotions, event-based giveaways, and in-store incentives designed to elevate the shopping experience.
Managing a successful GWP program at scale requires careful coordination of product sourcing, inventory management, and fulfillment.
Vineyard Vines needed a partner that could:
Stran partnered with Vineyard Vines to develop and execute streamlined GWP programs that aligned with their marketing and retail goals. Our approach included:
Product Development & Sourcing: We collaborated with Vineyard Vines to design and source high-quality promotional items like koozies, pen & pencil sets, and whale stickers that complemented their brand aesthetic.
Inventory Management & Cost Savings: Implemented bulk purchasing and warehousing strategies to reduce costs while ensuring products were always available.
Retail Fulfillment & Distribution: Managed warehousing, kitting, and shipping, ensuring timely delivery to retail locations without burdening Vineyard Vines’ internal teams.
Vineyard Vines has seen such success with GWP programs that they’ve returned to work with our team for 20+ years on new campaign and product ideas.
Our efficient execution of Vineyard Vines’ GWP program enabled the brand to:
