Spotlight On Stran
We're On the Move!
ICYMI: We’ve moved! Our new headquarters in Marina Bay marks a new chapter for Stran that’s rooted in community, collaboration, and creativity.
After years of growth, we knew it was time to evolve our space to better reflect who we are now — not just as a team, but as a partner to our clients. That meant staying true to our roots in Quincy while finding a new location that would inspire and support our future.
Click the + to learn why we chose Marina Bay! 👇
Location, Location, Location 📍
We wanted to set up shop somewhere that fosters community engagement for our team and visitors.
Marina Bay gave us all that and more:
- A beautiful waterfront location
- A vibrant local business community
- Convenient access for our team (the new space is just a few minutes from our old location. No major commute disruptions!)
Designed for Us 🎨
Our new HQ was designed with intention, from the layout to the brand touches throughout. Here’s a look at what’s new:
- More open space for collaboration as our team continues to grow and spend more time back in-office
- A custom-built showroom to showcase our product capabilities and white glove service
- A full media studio, perfect for video shoots, interviews, and even podcast recordings
Product Picks:
Travel-Friendly Swag That Goes the Distance
When your audience is on the go, your merch should keep up. These travel-ready picks from the Merchbook are equal parts practical and packable — built to be used, seen, and remembered.
From weekend trips to work travel, these two standout items make it easy to stay prepped, packed, and plugged in all summer long.
Click the + to see this month’s product picks!
💼 Stitch Golf Ultimate Garment Bag
A luxe upgrade to your average travel bag — perfect for overnight trips, conferences, or any client-facing travel. Sleek, functional, and brandable.
🔈 Adivario Duo Magnetic Speaker
Beach day? Backyard BBQ? Solo home workout? This wireless speaker packs a punch and comes with an innovative magnetic mount that sticks to metal surfaces.
Want to add these picks to your branded swag options? Get in touch with our team.
Industry News
The Power of Personal: How Brands Are Creating Curated Moments
In today’s crowded digital world, attention is harder to earn — and loyalty even harder to keep. That’s why more brands are investing in experience-driven strategies that surprise, delight, and create lasting connections.
The biggest shift? It’s no longer about mega-influencers or splashy one-offs.
Today’s standout campaigns focus on real people: passionate fans, loyal customers, and tight-knit communities.
Click the + to explore how brands are bringing this trend to life! 👇
We're seeing brands roll out creative, relationship-first strategies that use merch as a key part of the experience. A few standouts:
- Organic giveaways that reward loyal fans and spark real engagement
- Custom swag kits designed for social sharing and everyday use
- IRL brand takeovers, from movie theaters to airport lounges
- Creative loyalty campaigns with perks like travel, pop-ups, and exclusives
From Culture Pop’s branded customer trips to Marriott’s surprise swag drops, these curated experiences show how thoughtful merch can deepen loyalty and leave a lasting impression.
From The Blog
A Closer Look at the Merchbook 6.0
Since launching in 2019, the Merchbook has evolved into one of our most powerful creative tools — both for our clients and our team. It’s not a product dump or an endless list of SKUs. It’s a snapshot of what’s relevant, what’s rising, and what makes merch truly memorable.
Our latest blog takes you behind the scenes to learn how the Merchbook comes together, how we choose what’s in (and what’s not), and why it’s one of our favorite ways to spark creative conversations with clients.
Visit the blog to dive into the Merchbook 6.0! 👇
