Every year we launch our Merchbook to spotlight what’s new, what’s next, and what actually works in branded merchandise and promotional products.

Unlike the massive catalogs flooding the promo industry, the Merchbook isn’t about listing everything under the sun. It’s about curated swag items chosen for their impact, innovation, and staying power.

From high-quality branded gear to premium lifestyle products, the Merchbook helps organizations build deeper, more memorable brand connections through physical merchandise.

What Makes the Merchbook Different?

At Stran, our approach to swag is rooted in strategy. We don’t just deliver products; we deliver experiences that drive behavior, boost awareness, and tell a story.

That’s why the Merchbook isn’t simply a collection of items. It’s a curated showcase of hundreds of trending promotional products from trusted partners and fresh new brands.

You'll always find dedicated sections for apparel, bags, drinkware, tech, and more of your favorite swag options. But you’ll also find collections built around how people actually live, work, and connect.

This year, we organized the Merchbook around five thoughtfully designed collections:

• Optimized Living: Everyday essentials designed to make life smoother—whether you're at home, on the road, or somewhere in between.

• Creative Unwind: Swag that helps people unplug, tap into hobbies, and recharge with intention.

• Centered Moments: Products that prioritize rest, stillness, and a return to balance.

• Better Together: Merch that fosters community, togetherness, and those small-but-mighty shared experiences.

• Green Kitchen: Sustainable goods for the heart of the home. Because small choices can spark big change.

More Than Just Products: Themes That Drive Us

Each year, we take a step back and ask: what matters in merch strategy right now? What values do our clients care about, and how can branded merch support those goals?

In 2025, we’re focusing on three trends in branded swag that reflect broader shifts in how companies connect with people.

Recognizing Success

Recognition is powerful. When people feel seen, they show up differently and stay longer. That’s why this year’s Merchbook puts a spotlight on recognition swag that’s personal, timely, and tangible.

Whether it’s a sleek branded Solo Stove for your top performer or a luxe travel bag for a road warrior sales professional, we help you go beyond generic and into gifts that stick with people. These items don’t just say great job—they say we see you.

Sensory Swag

Humans are sensory creatures. And in a world dominated by screens, the things we can touch, feel, wear, and use leave the biggest impression.

Swag brings your brand into the real world—through soft fabrics, textured materials, subtle details, and thoughtful design. It’s not just about having a logo on a hoodie. It’s about how that hoodie feels, and how that feeling sticks with someone long after the moment is over.

Amplifying Women’s Voices

We believe merch is a platform—and this year, we’re using that platform to support women. Internally, we’re continuing to grow our Women on the Rise initiative, which empowers women across our company through mentorship, leadership development, and community.

Externally, we’re building programs that elevate women-owned businesses, amplify underrepresented voices, and help our clients bring inclusion and equity into their brand experiences. The more diverse the stories behind the swag, the more powerful the impact.

A Few Favorite Picks

These top swag picks from the Merchbook are perfect for gifting, employee engagement, client appreciation, and more.

• Original Favorites Organic Mid-weight French Terry Hoodie  — Made from certified organic, ultra-soft cotton French Terry fabric, this is an upgraded version of your favorite hoodie.

• Ahead Taylor Cap — This stylish take on the classic trucker hat is perfect for summer adventures. 

• Corkcircle Studio Duffle — Going from the office to the gym to the weekend? This is your bag. Every product from Corkcircle helps bring clean water to people in need. 

• Cuisinart Outdoors 3 Piece Pizza Grill Set — Nothing says summer like fresh pizza cooked on the grill! This set makes it easier than ever to connect with friends, family, and coworkers over a slice of pie. 

• Cotopaxi Bataan Hip Pack — Perfect for any adventure, each of these hip packs are one of a kind. Made of repurposed fabric, it's light enough to grab and go but durable enough to hold all of your essentials. 

More Than a Catalog

The Merchbook isn't your average swag magazine. It’s a snapshot of how we think about branded merch: not as stuff, but as strategy. As connection. As a way to make your brand not just seen—but felt.

Whether you’re planning a recognition program, building a pop-up store, or just looking to freshen up your swag game, the Merchbook is here to spark ideas and bring your brand to life.

📩 Want help picking the perfect merch? Let’s talk. 

FAQ: 

Q: What is a Merchbook?
A: The Stran Merchbook is a curated collection of branded merchandise designed to showcase top products, trends, and strategies in promotional marketing. Unlike traditional catalogs, Merchbooks focus on storytelling and impact.

Q: Who is the Merchbook for?
A: This resource is designed for brand leaders, HR teams, sales managers, marketers, and anyone looking to elevate their promotional product strategy. If you’re responsible for building culture, driving engagement, or increasing brand visibility, the Merchbook is for you.

Q: How can I use the Merchbook to build a merch strategy?
A: Think of the Merchbook as a starting point. Whether you're planning a recognition program, onboarding new hires, launching a campaign, or looking for client gifts, the Merchbook helps you identify products that align with your goals—and gives you a creative edge with on-trend ideas.

Q: Can I customize the products featured in the Merchbook?
A: Yes! Every item in the Merchbook can be customized with your brand’s logo, colors, messaging, or packaging. Many products can also be incorporated into custom kits or online pop-up stores for a fully tailored experience.

Q: Does the Merchbook include sustainable or values-aligned merchandise?
A: Absolutely. We prioritize products that reflect our clients' values—including sustainability, diversity, and social impact. You’ll find items made from recycled materials, merch from women-owned businesses, and gear that supports giveback programs around the world.

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more Resources

How Stran Jumped to #12 on the PPAI Top 100 List

How to Build a Sustainable Merch Program 

Top 10 Made in the USA Swag Picks

The 5 Most Effective Ways to Build Brand Awareness

The Psychology of Branded Merchandise: Why Swag Drives Action

How To Prepare for a Tradeshow