Building Brand Awareness with Promotional Products

05.10.2022 | 2022





There are plenty of promo products and merchandise that fit every company’s want, needs, budget and occasion. The goal is to purchase products that will be used, kept, and not thrown out. The strategy is to give away products that your target audience will use in the environment where they make decisions about utilizing your services or products.

Personalize products with your business message and logo to visibly stand out in the marketplace and differentiate your company. The giveaway items serve like a business card in a sense, providing them is an effective way to introduce people to your brand. For example, giving away lip balms: use, affordable and easy to distribute in large quantities, especially with in person events. Lip balms are a popular promo giveaway product for small businesses. In terms of marketing strategy, giving away branded lip balms with a charitable cause aligns to a company principle around important issues and inspires customer loyalty.


Building Brand Recognition:

  • The use of promo products helps create brand awareness and attract new clients and customers.

  • Give away items that are useful and unique for everyday use.

  • Branded items keep your company name in the foresight of the people you are trying to attract.

  • Promo items are customized with company logo, name or a QR code.

QR codes are having a resurgence in marketing, and it is a fantastic way to connect the physical with the digital. You can use the QR code to bring the recipient to a landing page with additional messaging, product information and even try to capture their info using an offer and form.


People need to recognize who you are, and the quality and service provided by your business. It is important to only use promotional products that compliment your marketing message strategy. If you are going to spend the money, make it a worthwhile and useable product. Order a sample of the product before you place your order. For example, if the pen does not write well, it will just be thrown out. The challenge is to be creative and find a product that is:

  • Relevant to your company

  • Creatively gives a message about your company

  • Tailored and selectively chosen for your customers

  • Supplied by a reliable supplier you trust to provide as promised

  • Fits in with your overall marketing strategy

  • Will be appreciated by your clients

Regardless of your company’s service or product, a mixed set of promo strategies can provide positive brand awareness. Social media is a great source to connect with your customers and offer an online option for your potential clients and customers to view your company from a different perspective. A giveaway product can be offered on LinkedIn or Facebook and be used to drive awareness to your website or contact with your sales staff. Direct mailings are also a great way to advertise your company’s services or products and promote access to a giveaway product, encouraging direct contact at an event or via email.

Set up a customer referral program to leverage your customer base by offering a free product or gift card as a thank you for new business. Show your gratitude and reward your current customers by tailing promo products for your top tier clients. When you give out a promo item, levels of brand awareness and customer loyalty will be increased.

People enjoy receiving gifts and freebies. Promotional items are a cost-effective means of reaching out to more potential customers and promote your brand. Giving away items at events and meetings builds client retention and loyalty to an identified brand, as well as adds more personality and tangibility in business relationships. Well planned and innovate gift items will create a huge impact and draw your customers / client attention to help raise your brand awareness. The purpose of a promo item is to create a positive association for your company as you work beside your customer offering services and products to help them grow their business. 

Contact us today to start building your brand awareness!