05.25.2020 | News, Featured Homepage, Events, Virtual Events, Tradeshows
Virtual Event Gift Kits
As a result of Covid19, most corporate events are being transitioned online. While this is without question a better solution than canceling these events altogether, there’s no doubt that branding opportunities have become limited as a result. But you can only play the hand you’re dealt, and the world is adapting. So, what’s your branding strategy for virtual events?
With the world’s continued virtual growth, the physical & in-person makes that much more of an impact on end-users. But with the current & unprecedented challenges that we’re facing, getting in front of your audience has never been more challenging.
Since your audience can’t come to you (for the time being), go to your audience! Create an authentic branded experience for your virtual event attendees by building virtual event gift kits to leave a branded impression. But what might a virtual event kit look like?
A virtual event kit should work towards furthering your brand goals. This means that it should be unique to you! After all, there’s a reason your audience is attending your event, they’re bought into what you’re doing and they’re your biggest fans. Don’t underestimate the power that your brand fans can have.
In your custom kit, you’ll want to include items that your consumer can both use during the event but also items that they’ll use at the conclusion of your show. Use the list below to guide your product curation and to fuel your creativity to ensure that you’re making a lasting impact on your attendees.
During the Event
After the Event
Whether your event gift kit is used to incentivize registration or to reward loyal/premium attendees, they’re a great way to say thanks and to generate excitement around your virtual experience. Naturally, it probably comes as a bit of a disappointment to event-goers that your show has been shifted online, so this is a great way to boost their spirits and reinvigorate them!
While we all adjust to this new norm of virtual tradeshows & events, remember that we’re adjusting together. With the typical marketing landscape now looking everything but typical, it’s important to adjust to cater to consumers. If you’re putting on a virtual event, you’re doing just that. But don’t forget to show off your brand and say thanks to those who support you most!