Planning a Trade Show in 2023? Start Here!

02.07.2023 | Events, Trade show, ASI

Tradeshow and event prep 2023

Preparation is the key to a successful trade show or event. Whether you are participating as an exhibitor or attending as a visitor, a well-prepared plan can help you achieve your goals and maximize your investment of time and resources. In this blog post, we’ll share tips, tricks, and advice to help you prepare for every trade show 2023!

Plan Early and Define Your Goals

Starting your trade show or event planning a few months in advance gives you the necessary time to prepare and make necessary arrangements. It also allows you to make changes or adjust your plans if needed.

Before you start planning, take the time to clearly define your goals for the event. This will help you focus your efforts and distribute your resources effectively. Ask yourself what you want to achieve through your participation in the event - is it to generate leads, build brand awareness, or network with other attendees?

Choose the Right Location and Create a Budget

Choosing the right venue is crucial to the success of your event. Select a venue that is easily accessible and suitable for your event to ensure that attendees can find it and participate comfortably. Consider factors such as the size of the venue, parking availability, and the availability of food and beverage options. Also, think about your target audience and pick a trade show that caters to your industry.

Establishing a budget for your event is equally important. This will help you have a clear understanding of your financial resources and prioritize your expenses. It will also allow you to make informed decisions about your investments.

Promote Your Trade Show 2023 event

Promote your event through various channels such as social media, email marketing, and traditional advertising to reach a wider audience. Encourage attendees to RSVP and share information about your event with their networks.

Use various channels to promote your events, such as social media, email marketing, and traditional advertising, to reach a wider audience. Encourage attendees to RSVP and share information about your event with their networks. Make sure to mention the name of the trade show you will be attending in your promotions to drive traffic to your booth.

Plan engaging activities and experiences for attendees to keep them interested and involved in your event. This can include interactive demonstrations, product samples, and networking opportunities. Offer promotional products at your booth as an incentive for attendees to stop by and chat. Personalized golf items, employee milestone gifts, and other custom products can help your brand stand out and leave a lasting impression on attendees.

Related: How to build brand awareness at your next event

💡Bonus tip: top 10 trade show promo items

  • Custom T-Shirts

  • Custom Mugs

  • Custom Pens

  • Custom Water Bottles

  • Custom Power Banks

  • Custom Drawstring Bags

  • Custom Keychains

  • Custom Notebooks

  • Custom Stress Balls

  • Custom Lanyards

More trade show and event marketing ideas, this way!

Utilize Technology to Engage Attendees

Technology can play a big role in engaging attendees and making your trade show or event a success. Utilize technology to create interactive experiences, collect data, and connect with attendees.

Here are a few ways to utilize technology at your next trade show:

- Interactive displays: Create interactive displays that allow attendees to learn more about your brand and products. Use touch screens, augmented reality, and other technology to create engaging experiences.

- Lead capture: Use technology to collect data and capture leads. This can include digital lead capture systems, QR codes, and mobile apps.

- Social Media: Utilize social media to connect with attendees and promote your brand. Use hashtags, live streaming, and other social media features to engage with attendees and share information about your event.

💡Bonus tip! Make Your Booth Stand Out

Your booth is a key component of your trade show or event strategy. You want your booth to stand out, be inviting, and attract attention from attendees. Here are a few tips for making your booth stand out:

- Lighting: Use lighting to create a visually appealing and attention-grabbing booth. Use spotlights, backlighting, and other lighting techniques to highlight your brand and products.

- Graphics: Use eye-catching graphics to attract attention and create a memorable experience for attendees

Network, Follow-up, and Evaluate

Take advantage of the opportunity to network with other attendees and build valuable business relationships. Attend networking events and schedule one-on-one meetings with potential clients or partners.

Make sure to bring promotional products to these events to help build brand recognition and drive leads. Custom drinkware, pens, and other high-quality items can make a lasting impression on your new connections.

After the event, follow up with attendees to thank them for their participation and continue building relationships. This can include sending a thank you email or gift, following up with leads, and scheduling future meetings.

Finally, evaluate the success of your event and identify areas for improvement to ensure that future events are even more successful. Analyze attendance, engagement, and feedback from attendees to identify areas for improvement.

TRADE SHOW 2023: 3 Steps to Success!

tradeshow and event marketing services

Maximize Your Marketing Spend with Our Services

We can help your business maximize its marketing spend in the tradeshow and event channel to capture the attention of your target audience. With our comprehensive marketing services, you can ensure that your event is well-organized, engaging, and effective in achieving your goals. View all our marketing services today and start planning for your successful trade show or event in 2023!



Preparation is key to a successful trade show or event. By following these tips, tricks, and advice, you can ensure that your event is well-organized, engaging, and effective in achieving your goals. Happy planning!

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